Analysing interview technique

-name of interviewer
-context (role and importance of interview)
-purpose of interview (e.g research, enhancement of audience understanding, informative, expressing opinion, holding to account justification, emotional appeal to audience
-question types (closed, open, single, multiple, direct, suggestive)
-structure (intro, developmental questions, confidence-building, sound bites, summary)
-communication skills-building rapport, active, listening, body language, telephone techniques, to obtain comments or gather information.



-Krishnan Guru-murthy richard ayade


The context of the interview was formal as it was being published on Channel 4 news. Juxtaposing the fact that it is a formal interview there are elements throughout the whole interview of informalities. The host and interviewer called Krishnan Guru-Murthy found out towards the beginning of the interview that Richard Ayade who was the interviewee did not like interviews and soon turned the interview round to himself asking Krishnan Guru-Murthy the questions instead creating humorous elements throughout the duration of the interview.

The purpose of the interview was to talk to Richard Ayade about what he does and to also promote his work and his new book. It was supposed to be an informative interview and to expand the knowledge of the audience about Richard Ayade.

The question types varied at the beginning but towards the middle and end the questions changed. In the beginning Krishnan Guru-Murthy took the lead of asking the questions and introducing what they would be talking about as he was the interviewer but it soon changed when Richard Ayade started replying to the questions asked to him with another question back to the interviewer. So his answer would be a question. The questions asked by the interviewer varied from open to closed but were mostly open and direct. This is what created the humorous effect on the interview and what maybe made it stand out from other interviews normally watched.

The structure of the interview definitely held formal elements throughout the whole thing although Richard Ayade brought elements of informality and humour to the interview.